We borrow what works from the best research on mega-project delivery and high-tech market development — and adapt it to the specific reality of European offshore wind.
Not because consulting needs a manifesto, but because the offshore wind sector demands both: industrial delivery rigour and a clear path from emerging technology to mainstream market.
Bent Flyvbjerg's decades of research on mega-project delivery is the most rigorous evidence base we have on what separates the projects that succeed from the 99% that don't.
Start from the outcome you want, then reason backwards. Most failures start with an unclear definition of done — we make sure yours is razor-sharp.
Experience compounds. We bring teams that have actually delivered the kind of project you are running — not generalists who have only read about it.
Modular, repeatable, scalable units beat bespoke heroics every time. We design supply chains and tender lots to multiply learning curves, not waste them.
Estimate costs and timelines by looking at what similar projects actually delivered — not by what you hope yours will. We bring the data and the discipline.
"This project is different" is the most dangerous sentence in mega-project management. We help teams find the closest reference class and learn from it.
Supply chains are long-term relationships. The cheapest tender today is rarely the best supplier tomorrow. We optimise for total programme value, not single-transaction price.
Geoffrey Moore's framework for moving high-tech products from visionary early adopters to a pragmatist mainstream is — to our eyes — the single most useful lens for the floating wind market today.
Floating wind has its Hywind Scotland, its WindFloat Atlantic, its Kincardine. Visionary developers and adventurous OEMs proved the technology works. They were essential — and they were a different customer to the one we sell to next.
The next wave of buyers — large utilities, oil-majors-turned-developers, infrastructure funds — are pragmatists. They want the proven thing, not the promising thing. The marketing model that worked for the visionaries will not work for them.
One specific segment in one specific geography with one specific compelling reason to buy. Concentration beats diffusion.
Pragmatists buy complete solutions, not promising components. Finance, references, certification, O&M, local content — all assembled.
The language, references and pricing model that excited the visionary will lose the pragmatist. Re-frame for the buyer in front of you.
One decisive win unlocks the next, then the next. We help shape the reference project that knocks the first pin down.
The first phase of any engagement is structured analysis: where you are, what reference class you belong to, what the evidence says about your odds, where the real risks live.
This is unglamorous, demanding work. It is also where the value is created.
Once the plan is sound, we deliver: tender responses to deadline, supplier shortlists, market entries, partner agreements, board-ready briefings. Senior, hands-on, and accountable.
No fog of consulting deliverables. Just decisions and the documents to execute them.
A short, confidential conversation is the best place to start.
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