Specialism

Floating offshore wind.

Deep water unlocks the best wind resource in Europe — Iberia, the Mediterranean, the Celtic Sea, the Norwegian and Scottish Atlantic. The opportunity is real. So is the gap between today's pilots and tomorrow's gigawatt market.

The market

An industry crossing the chasm.

Floating offshore wind sits today between two very different customer worlds. The strategies that won the early projects are not the strategies that will win the next hundred.

"The most important difference between early adopters and the early majority is their attitude toward technology. The early majority want to buy a productivity improvement for existing operations. They want technology that fits in. They are pragmatists." — Geoffrey A. Moore, Crossing the Chasm

The Technology Adoption Lifecycle — applied to floating wind

Innovators
R&D pilots

Early adopters
Hywind, WindFloat

THE CHASM
we are here

Early majority
commercial scale

Late majority
global rollout

Crossing the chasm requires a different go-to-market — not faster, but different.

Our playbook

A whole-product offer, anchored on a beachhead.

Whether you are a developer planning a multi-GW portfolio, an OEM productising a floating platform, or a supplier of mooring, dynamic cables, towing or installation, the path through the chasm follows the same pattern.

1 — Choose a beachhead

One specific buyer segment, in one specific geography, with a specific compelling reason to buy. Not "Europe". Not "all utilities". A bounded, winnable target.

2 — Build the whole product

Pragmatist buyers do not buy promising technology. They buy complete solutions — financing, references, certification, supply chain, O&M. We help assemble all of it.

3 — One decisive reference

A single, well-chosen reference project carries more weight than ten cautious pilots. We help position one project as the proof point that unlocks the next ten.

4 — Scale by adjacency

Once the beachhead holds, growth follows by neighbouring segments and geographies — not by attacking every market at once. Disciplined expansion compounds credibility.

Delivery

Floating wind projects are mega-projects. We treat them that way.

The empirical record on mega-projects is sobering: most overrun on time, on cost, or both. But a stubborn minority deliver on schedule, on budget, on benefits — and the patterns behind their success are knowable.

"The single biggest reason projects go wrong is that planners do not think slowly. They jump to action. The best projects spend more time thinking, planning, modelling — and less time fixing." — Bent Flyvbjerg & Dan Gardner, How Big Things Get Done

We bring that discipline to floating wind: aggressive front-end planning, modular thinking, reference-class forecasting, and the kind of experienced delivery team that has actually built things before.

Engagements

What a floating-wind engagement looks like.

Market entry & positioning

Where to play, who to partner with, what to lead with — a clear-eyed read of the floating wind landscape and your position in it.

II.

Supply chain build-up

From moorings and dynamic cables to substations and assembly ports — designing the resilient industrial base a floating project needs.

III.

Tender campaigns

Auction support across French AO, INTOG, Celtic Sea, Iberian zones and Mediterranean opportunities — strategy, partners, content.

IV.

Reference-project shaping

Helping clients pick the right reference project, structure it for visibility, and turn it into the commercial asset it deserves to be.